Riddle's Jewelry

About Us

In 1959, Jesse Riddle founded Riddle’s Jewelry, 60 years later we are still family owned and operated by the second generation and introducing the third. With over 60 stores across nine Midwest states, we have an unwavering commitment to providing the very best in jewelry selection, prices and best-in-class customer service.

At Riddle’s, we know we are selling more than just jewelry; we are helping you to celebrate life’s important relationships and events. As our founder Jesse Riddle said – “We are in the love business”.